So good it's sending the ghd eclipse out of the market, the new ghd platinum styler, $315, does away with the worry that straightening your hair is bad for it. Thanks to the scientists at ghd's Cambridge Research & Development facility (we owe those guys a lot, come to think of it), the ghd platinum heats up to the ideal temperature for hair straightening - and not a degree more - so you can't overheat your precious tresses.

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Introducing the straightener that won't damage your hair

The updated design features a patented wishbone hinge that prevents you from clamping down too harshly on the hair and allows for better control, allowing you to straighten or curl in just one stroke, rather than having to go over each strand again and again. Better results for less effort - sounds like a winning combination to us.

The ghd platinum comes in matte black and matte white and is available from mid-May:

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