Four million dollars. Remarkably, that's how much ghd has raised for the National Breast Cancer Foundation (NBCF) over the past decade. This year, they're out to send that figure skyrocketing with a limited edition collection of their styling tools in - you guessed it - pink.
We're not talking a burn-out-your-irises fluorescent pink though (no-one wants that for their 7am pre-work tonging sesh). The new range is pretty in Vintage Pink instead - a matte pastel finish that will look perfectly at home among your Dipytique candle and Aesop soaps. We can picture the Instagram post already.
Related story: Introducing the straightener that won't damage your hair
The collection includes the latest addition to ghd's range, the incredible platinum styler, $325, as well as the ghd air hairdryer, $200 and ghd paddle brush, $34. Proceeds from each sale will be donated tot NBCF to raise much-needed funds for breast cancer research and education.
If you're considering a straightener upgrade, next month is the perfect time to do it. Visit ghdhair.com/au for stockists.
Related story: Long hair, don't care: is this the end of the lob?