Softly scented: hair perfume is officially becoming a thing

Softly scented: hair perfume is officially becoming a thing

Byredo joins the club

Site: Yeong Sassall

Scenting your strands is becoming the next frontier for fragrance brands

Just ask cult Swedish perfume brand Byredo, who release a three-fragrance collection of hair perfumes into Mecca Cosmetica stores today. Featuring three of the brand's most potent and popular scents - Gypsy Water, Bal D'Afrique and Blanch - the 75mL aerosols are a novel way to subtly wear your favourite scent.

The perfumes are the brainchild of hairstylist Christiaan Houtenbos, a man who's tamed the hair of Grace Jones, Debbie Harry, Daria Werbowy and Freja Beha Erichsen, among others. Using a silicone and polymer formula (that doesn't damage hair like applying normal perfume would), the sprays create a veil of scent that works to nourish and gloss your strands as they softly diffuse throughout the day.

Related story: Are you using the right shampoo and conditioner for your hair type?

Softly scented: hair perfume is officially becoming a thing (фото 1)

The scents join other beauty brands' forays into the hair perfume market, such as Sachajuan, Shu Uemura and Viktor & Rolf (for Flowerbomb) and we're tippng them to become an even bigger trend. "People are more experimental today, applying fragrances in various forms, " explains Byredo founder Ben Gorham. "At Byredo, our focus has been very much on the smells, we now want to focus on innovative ways to apply perfume."

For those that love to layer their scents or are looking for an understated way to way to smell good, hair perfumes make a happy addition to your fragrance wardrobe. Plus, you can even use them to freshen up your hair between washes or rid it of any overpowering product odours, too.

Priced at $68 each, Byredo Hair Perfume is available exclusively at Mecca stores.

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