Guess who just scored the Chloé fragrance gig?

Guess who just scored the Chloé fragrance gig?

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Site: Lucie Clark

Luxe French fashion house Chloé just signed star-on-the-rise Hayley Bennett as the face of their signature scent

Chloe's signature scent turns 10 this year and to mark this special occasion the revered fashion house which has a sharp eye for talent spotting - their creative director alumni list reads like a who's who of fashion including Karl Lagerfeld, Stella McCartney and Clare Waight Keller - has landed on Hollywood up-and-comer Hayley Bennett to front their signature fragrance campaign.

We included Bennett in our breakout stars of 2016 thanks to her performance in the spine-chilling thriller The Girl on the Train and this latest casting call confirms the 29 year-old's status as a star on the rise. Speaking to WWD, Geoffroy de la Bourdonnaye, president of Chloé said, "This fragrance doesn't have any other name than Chloé, and therefore whoever embodies the campaign is the ultimate Chloé girl of the moment."

The talented Miss Bennett joins the ranks of former Chloé faces Chloë Sevigny, Clémence Poésy and Anja Rubik - a tribe of ingénues personifying quintessential French-girl chic (even if they're not technically French). The first ad campaign featuring Bennett is slated to roll out this spring.

Guess who just scored the Chloé fragrance gig? (фото 1)

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