ghd's new breast cancer campaign has one MAJOR difference

ghd's new breast cancer campaign has one MAJOR difference

Good deeds

Text: Lucie Clark

Cult tress styling brand ghd has collaborated with fashion and beauty’s brightest on practical beauty advice for women recovering from cancer

Because they believe you are not defined by your hair #notdefined.

When it comes to picking up a new skill whether it's basic beauty like nailing the feline eyeliner flick or mastering something more complicated like painting your entire house - the online tutorial is the inevitable go-to. There's really nothing you can't learn from a two minute YouTube video. So it makes sense that global hair powerhouse ghd has taken our obsession with online learning to the next level, for a very good cause. Partnering with leading beauty and style names and in support of the National Breast Cancer Foundation, ghd has created easy-to-follow beauty and fashion videos for women recovering from treatment-related hair loss.

These exceptional online resources can be found at and include all the essentials like styling hair grow back with ghd global ambassador Adam Reed, how to style a hair scarf with fashion stylist Lily Russo, beauty editor Sophie Beresiner's tips on eyes and brows, and wig hacks from ghd global ambassador Zoe Irwin. With around 1.7 million women around the world diagnosed with breast cancer each year - this campaign couldn't have come sooner.

Watch Sophie Beresiner's eyes and brows video below:


And the support doesn't stop there, ghd has given their styling products a pink-over with the money from every electric pink purchase going to support breast cancer charities.  This year they're hoping to raise a whopping $20 million globally... Isn't it about time you updated your curling wand?

The beauty tutorials are live now at along with links to the National Breast Cancer Foundation. 

ghd's new breast cancer campaign has one MAJOR difference (фото 1)



Related articles

Buro 24/7 Selection