Get smart: Clinique partners with TED to find the next big thing
Calling all ideas women
If you're one of the 1.2 million plus people who's seen Tracey Spicer's The Lady Stripped Bare TED talk on YouTube, you might be surprised to learn that the global conference organisation has joined forces with a cosmetics powerhouse - but it's actually a partnership that makes perfect sense.
Clinique has a history of coming up with smart ideas (a certain best-selling Smart Serum comes to mind) and now they're inviting women worldwide to share their own, via a global ideas search the brand has just launched with TED. Their aim? To uncover a new generation of smart women and give them a platform to share their ideas with the world.
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To get things going, the two brands will profile three incredible women from the TED community: Jessica Matthews, founder and CEO of social development enterprise Uncharted Play; Jane Chen, co-founder and CEO of Embrace, an organisation that helps vulnerable babies born in developing countries through low-cost infant warmers; and Erin Bagwell of Dream, Girl, a documentary that seeks to challenge the public perception of women in high-powered roles. "These women exemplify creativity, innovation and a drive to challenge the status quo," says Clinique in a statement.
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Have a brilliant idea of your own? Entries open on June 10 and close on August 31, after which Clinique and TED will choose the most compelling idea and award it $20,000 to help make it a reality. The winner will also be invited to share their idea at the 2016 TEDWomen conference - following in the footsteps of smart women of the likes of Hilary Clinton and Sheryl Sandberg. Check out the below video for more info and visit clinique.com.au to enter.
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