Floral fantasy: new Aerin fragrances

Floral fantasy: new Aerin fragrances

Modern classics

Site: Anna McClelland

Image: Estee Lauder

The Estee Lauder heiress with impeccable taste has launched seven new fragrances on the eve of her Australian visit this month

Beauty is in her blood, but Aerin Lauder has made a name for herself as a woman of incredible style and substance. The granddaughter of Estée Lauder launched her own namesake beauty brand, simply titled Aerin, in 2012 and unsurprisingly, it's become sought-after by women hoping to emulate Lauder's effortless elegance.

Her latest collection of fragrances is no exception: with scents like Iris Meadow, Gardenia Rattan and Waterlily Sun, each is inspired by the gardens Lauder grew up in or visited. Take Lilac Path - inspired by the lilac bush that blooms every spring at Lauder's country home - or Itak Jasmine, with its packaging inspired by the floral wallpaper of Aerin's childhood bedroom.

Each fragrance, $165, is available at David Jones and Myer. Visit