Update: H&M Beauty is finally coming to Australia, almost a year to the day since the line was first announced. All Australian stores will receive the full 700+ product line-up, including an eco-conscious range, haircare and body products. Read up on the full collection below.
The fast fashion empire has announced plans to launch a beauty line this September, with a staggering 700 products hitting the shelves. That's a helluva lot of lip gloss - we're predicting lippie, eyeshadow and base shades in literally every colour imaginable, with something for everyone - and then some. Just like the fashion, expect the brand's beauty offering to be bang on trend and at bargain prices: "fashion for the face", according to H&M Beauty concept designer Sara Wallander.
The collection is expected to expand to 1000 pieces shortly after launch and will comprise body and hair products and nail polish as well as make-up. There's even an eco-friendly range in the works, following on from the success of the H&M Conscious Exclusive collection, with organic and sustainably produced products in recycled packaging. Not a brand to do things in small doses, H&M has announced they're working on a premium beauty collection as well.
The bad news? H&M Beauty won't reach Australian shores until next year. We'll keep you posted.