And their latest recruit - American model Dree Hemingway - is no exception. With her nonchalant attitude, free-spirited style and long blonde mane, the model-turned-actress is the quintessential Chloé girl and the perfect face to accompany their signature fragrance.
Dree, who is the great granddaughter of novelist Ernest Hemingway, joins the likes of Clémence Poésy, Chloë Sevigny, Anja Rubik and Suvi Koponen who have all fronted campaigns for the Chloé eau de parfum.
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"I am very honoured to be the new face of Chloé," says Hemingway, who appeared on the Chloé runway for A/W '15. "It is a brand that has been part of my life for a long time; it brings up a lot of memories for me."
While we'll have to wait a while longer to see the campaign images (they'll debut in September), if you want to catch glimpse of Dree on screen, she has appearances in films While We're Young and Happy People, both out this year.