Those famously bushy brows have done wonders for Cara Delevingne, making her a magnet for make-up campaigns - first she landed the coveted position as the face of YSL Beauté, and now, she's just been announced as Rimmel London's latest brand ambassador.
Following in the footsteps of fellow Brit It-girls Kate Moss and Georgia May Jagger, 23-year-old Delevingne was chosen for obvious reasons: not only does her fierce confidence and edgy aesthetic embody Rimmel's 'London look', but she has the power to bring a new audience to the brand, presumably through her 36-million plus social media following.
"I'm honoured to be working with Rimmel London," Delevingne says. "It's the first make-up brand I was introduced to as a teenager. I'm a London girl through and through and Rimmel London truly captures and represents the city's edgy, cosmopolitan beauty styles."
In a world first, Rimmel will introduce Delevingne as their ambassador in a global snapchat press conference, in which loyal fans can ask the model their burning questions via the #RimmelxCara hashtag. Delevingne will select her favourite questions and answer them live on Snapchat on April 15, London time.