Even though statement pink lips have been a trend for some time now, if you've been slow to jump on the fuchsia bandwagon, tomorrow's Bright Pink Lipstick Day is the perfect excuse. Now in its fourth year, the annual September 25 campaign asks willing participants to don their best pink pout for the occasion.

And with Aussie supermodel and founder of LUMA Cosmetics Jessica Hart and her sister Ashley fronting the campaign for the second year running, this year's event is brighter than ever. Jess has even designed a special fuchsia shade, 'Pink Hope', with 100 per cent of the proceeds going to the charity. Purchase it online at lumacosmetics.com.au.

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The day aims to raise funds and awareness for Pink Hope - a family health charity founded by preventative cancer activist Krystal Barter, who carries the same gene fault (BRCA1) as Angelina Jolie and has undergone a preventative double mastectomy and had her ovary and fallopian tubes removed. A passionate warrior for hereditary health, Barter's message through Pink Hope is both simple and potent: she encourages Australian women to have a conversation about their family history, specifically in relation to breast and ovarian cancer. "There is estimated to be over 240,000 Australians at risk of hereditary cancer with 90 per cent unaware of their risk," says Barter. It's a message that will hit home for many Australian families who've been touched by cancer.

To get involved in Bright Pink Lipstick Day, snap a picture of yourself rocking a bright pink lip and share it on social media using the #brightpinklipstickday hashtag. Ask your followers to support the campaign by donating or visiting pinkhope.org.au and/or purchasing a LUMA 'Pink Hope' Lipstick.

Pucker up for Bright Pink Lipstick Day tomorrow

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