Benefit rolls out an ultra-voluminous mascara

Benefit rolls out an ultra-voluminous mascara

Curl me crazy

Site: Anna McClelland

Image: Benefit

Benefit takes inspiration from retro hot rollers for larger-than-life lashes

Channel your inner '60s housewife with Benefit Roller Lash mascara, $38. It's lash-enhancing design is modelled on the era's signatire big hair, with the unique hook'n'roll wand resembling a hot roller to catch, lift and curl each individual eyelash.

The heavy-duty mascara lasts for 12 hours and contains conditioning ingredients to nourish your lashes. It hits Benefit beauty counters on April 11 or you can head online to

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