You'd practically have to be living in Antarctica not to have heard of US beauty brand Urban Decay. With a Naked product sold somewhere in the world every three seconds, an eye shadow every four seconds and an eyeliner every 10 seconds - they're kind of a big deal.

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With a list of celebrity devotees including Katy Perry, Kate Middleton, Blake Lively and Jennifer Lawrence, the brand is responsible for cult classics like Naked Palettes and Make Up Setting Sprays.

Beauty buzz: Urban Decay finally makes its way to Australia

While Mecca have promised to price match the US (once you add in shipping and taxes, that is), the launch is surely a relief to those who've been buying - and waiting - for their loot to arrive from overseas online stores.

Beauty buzz: Urban Decay finally makes its way to Australia

Urban Decay will launch exclusively into Mecca's 17 Australian stores and on mecca.com.au at 9am on Friday, March 27. We're predicting major line-ups at Mecca's bricks and mortar outlets - you've been warned.