First up is a second Sydney store: a sprawling beauty heaven in Macquarie Centre, North Ryde, scheduled to open in September this year. The space is already under construction and will house all the exclusive brands Sephora is so famous for, from Marc Jacobs Beauty to Tarte, Ole Henriksen and Sephora Collection.
Announcing the second Australian store, Sephora country manager Libby Amelia hinted that this is just the tip of the iceberg. "I can't confirm our next move just yet, but the brand is set to grow in Australia," she says. "For a long time, Australian beauty enthusiasts have been experiencing SEPHORA overseas, so we want to ensure we find the right location to ensure the brand heritage and DNA is always replicated." Sephora will be in good company at Macquarie Centre, which is virtually unrecognisable following a multi-million dollar facelift and the addition of coveted international retailers such as Zara, H&M and Uniqlo.
For beauty buffs not keen to cross the bridge, this weekend a make-up mecca a little closer to home also opened: M.A.C. has relocated their Oxford Street store to a slick new space at The Intersection, Paddington.