Who’s that guy? Theo James gets sexy for Hugo Boss

Face to watch

He’s been touted as the next big Hollywood heartthrob and with a newly unveiled Hugo Boss fragrance campaign to his name, we're predicting big things

Unless you're a dedicated follower of dystopian-YA-fiction-turned-films like The Hunger Games and Divergent you probably won't have a clue who Theo James is. The star of the Divergent franchise heats up the screen alongside Shailene Woodley in the film versions of the Veronica Roth series and had a memorable cameo as the ill-fated Mr Pamuk in the first season of Downton Abbey, but so far he's still kind of on the verge of widespread stardom.

Behind the scenes at the Boos The Scent shoot

However, being tapped as the latest handsome face to star in Hugo Boss' latest fragrance campaign - for Boss The Scent - is a pretty promising start. The actor more than proves his leading man potential as he cosies up to a seductive Natasha Poly in the sensual ad campaign, which was shot by renowned photographer duo Mert Alas and Marcus Piggott and boasts a video directed by Black Swan director Darren Aronofsky.

English-born James can thank his one-quarter Greek heritage for giving him the brooding looks perfect for the job. And his work for the German fashion brand doesn’t end here – he’s been named brand ambassador, which likely means more campaigns and ample opportunities to see him in a sharp Jason Wu-designed Boss suit on the red carpet. We're sure we'll be seeing more of him.

Who’s that guy? Theo James gets sexy for Hugo Boss