Unless you're a dedicated follower of dystopian-YA-fiction-turned-films like The Hunger Games and Divergent you probably won't have a clue who Theo James is. The star of the Divergent franchise heats up the screen alongside Shailene Woodley in the film versions of the Veronica Roth series and had a memorable cameo as the ill-fated Mr Pamuk in the first season of Downton Abbey, but so far he's still kind of on the verge of widespread stardom.
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However, being tapped as the latest handsome face to star in Hugo Boss' latest fragrance campaign - for Boss The Scent - is a pretty promising start. The actor more than proves his leading man potential as he cosies up to a seductive Natasha Poly in the sensual ad campaign, which was shot by renowned photographer duo Mert Alas and Marcus Piggott and boasts a video directed by Black Swan director Darren Aronofsky.
English-born James can thank his one-quarter Greek heritage for giving him the brooding looks perfect for the job. And his work for the German fashion brand doesn’t end here – he’s been named brand ambassador, which likely means more campaigns and ample opportunities to see him in a sharp Jason Wu-designed Boss suit on the red carpet. We're sure we'll be seeing more of him.
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