Here at Buro 24/7, we like to think we're up to date with the world around us. We know our Kendrick from our Kanye, our Grindr from our Gosha. Even so, the whole Sugar Daddy arrangement still has us a bit confused. Apparently an older dude with a healthy bank account wants nothing more than to lavish his funds and attention on a much younger lady who in turn makes him feel... something. Desired? Attractive? Generous? Alive?

Yes, really: the fragrance range for Sugar Daddies and their Babies

Whatever the case, both parties bridle at the suggestion that this is a variety of prostitution, a rich uncle with benefits affair. The theory goes that if things do get physical, it's purely because of mutual attraction. Entirely separate to the financial nature of the rest of the relationship. Then again, the theory also goes that the President of the United States should be able to understand that climate change is a thing and covfefe is not.

Whatever you think of the SD set up, there's no denying that it's real and involves thousands of willing participants. Which, if you're a marketeer of any skill, screams opportunity. Because you have to scream if he hasn't popped in his hearing aid.

Yes, really: the fragrance range for Sugar Daddies and their Babies

The website Arrangement.com - which helps facilitate such relationships - certainly believes so and recently launched a series of fragrances specifically for SDs and their Sugar Babies (we wish we were making this last term up). Created by one Remi Basquit-Duchamp (pictured above) who apparently spent his "boyhood days roaming through the wild lavender fields of Avignon", the line is split into two streams: Papa-gateau for men and Sugar Drop for women.

Yes, really: the fragrance range for Sugar Daddies and their Babies

Just in case, these titles were a little too sophisticated/restrained, the men's range includes varieties such as NSA (No Strings Attached) and Liquid Assets - the first of which is described as "an indelible fragrance reminiscent of leather, sandalwood, and the midnight of your life."

Yes, really: the fragrance range for Sugar Daddies and their Babies

Which we take to mean top notes of false bravado, mids of crippling alimony payments and a base of mid-life of crisis. All with a faint promise of erectile dysfunction.

The women's range comprises Billionaire Baby, Sweet Hustle and Filthy Rich - which is "bright, robust and has powerful hints of berry, seasplash, and a night you'll never forget." It stops short of saying why said night will be unforgettable - which is probably for the best.

Yes, really: the fragrance range for Sugar Daddies and their Babies

Check it out (if you dare) at arrangement.com

Yes, really: the fragrance range for Sugar Daddies and their Babies