1. Clarins Men Anti-Fatigue Eye Serum, $48, and Revitalising Gel, $52, clarins.com

What mascara is to women, these anti-fatigue products are to men - instant eye brighteners and 8-hours-fakers. Bison grass is the key ingredient, along with goji berry and gymnema to fight dark circles, under-eye puffiness and dullness.

Musts for men: the 3 new grooming essentials

Musts for men: the 3 new grooming essentials

2. Hanz de Fuko Quicksand, $26.95, hanzdefuko.com

Finally - the male alternative to sea salt spray has arrived. Hanz de Fuko Quicksand is one part styling wax, one part dry shampoo designed to replicate the effect a day in the surf gives to strands - think sexy texture with no pretty boy shine. Need convincing? It's what Becks uses. Find it at Sephora or theiconic.com.au.

Musts for men: the 3 new grooming essentials

3. Bedhead for Men by TIGI, bedhead.com

Fact: 38 per cent of men admit to using more haircare products now than they did three years ago. So thank goodness for Bedhead's comprehensive new men's range, which includes everything from Matte Separation Workable Wax, $28.95, to Pure Texture Molding Paste, $28.95 plus a range of thickening and clarifying shampoos and conditioners. 

Musts for men: the 3 new grooming essentials

Musts for men: the 3 new grooming essentials

Musts for men: the 3 new grooming essentials

Related stories:
Bare essentials: what every man needs in their bathroom cabinet
Long story short: the rise and rise of the man bun
A limited edition Hermes fragrance for men