1. Clarins Men Anti-Fatigue Eye Serum, $48, and Revitalising Gel, $52, clarins.com
What mascara is to women, these anti-fatigue products are to men - instant eye brighteners and 8-hours-fakers. Bison grass is the key ingredient, along with goji berry and gymnema to fight dark circles, under-eye puffiness and dullness.
2. Hanz de Fuko Quicksand, $26.95, hanzdefuko.com
Finally - the male alternative to sea salt spray has arrived. Hanz de Fuko Quicksand is one part styling wax, one part dry shampoo designed to replicate the effect a day in the surf gives to strands - think sexy texture with no pretty boy shine. Need convincing? It's what Becks uses. Find it at Sephora or theiconic.com.au.
3. Bedhead for Men by TIGI, bedhead.com
Fact: 38 per cent of men admit to using more haircare products now than they did three years ago. So thank goodness for Bedhead's comprehensive new men's range, which includes everything from Matte Separation Workable Wax, $28.95, to Pure Texture Molding Paste, $28.95 plus a range of thickening and clarifying shampoos and conditioners.