Now that the new era of Dior womenswear has arrived under the watchful eye of Maria Grazia Chiuri, it seems Dior Homme is not content to stay out of the spotlight either. After earning street kudos last year for casting rapper A$AP Rocky in its A/W '16 campaign, Dior Homme's creative director Kris van Assche has cast another set of unlikely stars in the Summer 2017 campaign: singer Boy George and actor Rami Malek.
While legendary '80s pop icon Boy George has enjoyed a resurgence of late after becoming a judge on the UK version of The Voice, Emmy winner Rami Malek plays a '90s hacker in the cult-hit show Mr. Robot. Coupled with the so-2017 hip-hop star/actor/producer/director A$AP Rocky, we guess the #KVAsquad has every decade covered?
The campaign was shot by Belgian photographer Willy Vanderperre, a longtime collaborator with former Dior creative Raf Simons. Now that fashion's campaign season is officially upon us, we wait to see what other proverbial rabbits designers will be pulling out of their hats.