You can forget the enigmatic male model staring deeply down the lens - to relaunch Allure Homme Sport, Chanel has selected real life professional sportsmen - and they haven't let their considerable talents go to waste.
Each of Chanel's new muses - Brazilian diver Hugo Parisi, American skateboarder Adam Crigler and up-and-coming actor/accomplished horse rider Luke Grimes - get to show off their skills in explosive short films, each directed by Jacob Sutton. From Parisi's spectacular clifftop dive to Crigler's mind-blowing downhill skate, the extreme sports perfectly align with the essence of the cologne. Watch them below:
To refresh your memory: Chanel Allure Homme Sport blends invigorating Sicilian mandarin notes with white musk, cedar and amber for a strong finish. If the man in your life hates anything too girly, this is for him.