You can forget the enigmatic male model staring deeply down the lens - to relaunch Allure Homme Sport, Chanel has selected real life professional sportsmen - and they haven't let their considerable talents go to waste.

Each of Chanel's new muses - Brazilian diver Hugo Parisi, American skateboarder Adam Crigler and up-and-coming actor/accomplished horse rider Luke Grimes - get to show off their skills in explosive short films, each directed by Jacob Sutton. From Parisi's spectacular clifftop dive to Crigler's mind-blowing downhill skate, the extreme sports perfectly align with the essence of the cologne. Watch them below:

To refresh your memory: Chanel Allure Homme Sport blends invigorating Sicilian mandarin notes with white musk, cedar and amber for a strong finish. If the man in your life hates anything too girly, this is for him.

Chanel taps professional daredevils for its new campaign

Chanel taps professional daredevils for its new campaign