Video how-to: master the perfect statement lip

Foolproof technique

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With over 14 years industry experience, Heidi is bona-fide beauty guru. A former presenter for ITV This Morning in the UK, Heidi's portfolio includes editorial, runway and celebrity red carpet.

A rich plum pout is the perfect winter accessory - here's how to rock it all day long

Longing to try a bold statement lip but put off by the thought of constant touch-ups and smudging? Do it right (pencil is essential) and you'll have a look that lasts much longer than you think and lifts your winter wardrobe completely.

Here's how to master the deep plum lip, with clever tricks to work it seamlessly into your everyday make-up.