The message from the international fashion shows was loud and clear: it's all about natural, air-dried hair with a 'come as you are' approach to styling. Hair is grown out and textured, as last season's bobs are getting longer and we see a shift towards lengthy locks again. The emphasis isn't on volume so much as density, with a day-old feel to tresses - just take a look at the Versace A/W '15 show:

Long hair, don't care: is this the end of the lob?

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Long hair, don't care: is this the end of the lob?

Pack away your blow dryer - the key to this look is air drying hair and enhancing its natural movement. To achieve this, ensure you use a great quality shampoo and conditioner to prevent frizz as the hair dries (try Pantene's Beautiful Lengths range). Spritz sea salt spray through the mid-lengths to ends as your hair is drying to give some separation. Another pro tip? For extra texture, tuck hair behind your ears until it's dry - you'll get a great S-bend wave through the front of the hair and around your face.

Long hair, don't care: is this the end of the lob?

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The long, undone look goes hand in hand with the rise of dry shampoo, both to cleanse and give texture. As these products evolve and become more user-friendly (read: no more white residue) they've become perfect for beefing up fine hair and imparting body and texture. Used with sea salt spray, a dry shampoo has the added bonus of reviving flat and lifeless locks. Consider them your new season essentials.

Long hair, don't care: is this the end of the lob?

The beauty of the long look is it lets you embrace what your hair does naturally. Ask your hair stylist for a cut that enhances your natural texture and brings out more movement: razor cutting the ends will release a natural wave and create a seamless cut, leading to effortless everyday styling.

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