Long hair, don't care: is this the end of the lob?
The new look
The message from the international fashion shows was loud and clear: it's all about natural, air-dried hair with a 'come as you are' approach to styling. Hair is grown out and textured, as last season's bobs are getting longer and we see a shift towards lengthy locks again. The emphasis isn't on volume so much as density, with a day-old feel to tresses - just take a look at the Versace A/W '15 show:
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Pack away your blow dryer - the key to this look is air drying hair and enhancing its natural movement. To achieve this, ensure you use a great quality shampoo and conditioner to prevent frizz as the hair dries (try Pantene's Beautiful Lengths range). Spritz sea salt spray through the mid-lengths to ends as your hair is drying to give some separation. Another pro tip? For extra texture, tuck hair behind your ears until it's dry - you'll get a great S-bend wave through the front of the hair and around your face.
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The long, undone look goes hand in hand with the rise of dry shampoo, both to cleanse and give texture. As these products evolve and become more user-friendly (read: no more white residue) they've become perfect for beefing up fine hair and imparting body and texture. Used with sea salt spray, a dry shampoo has the added bonus of reviving flat and lifeless locks. Consider them your new season essentials.
The beauty of the long look is it lets you embrace what your hair does naturally. Ask your hair stylist for a cut that enhances your natural texture and brings out more movement: razor cutting the ends will release a natural wave and create a seamless cut, leading to effortless everyday styling.
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