Last year, Gigi Hadid was announced as the global ambassador for American athleisure brand Tommy Hilfiger. Since then, we've seen her walk in his coveted runway shows, feature in campaigns, and even design her very own Gigi capsule (TommyxGigi) for the brand. Now the 21-year-old is dabbling into beauty, as the face of Tommy Hilfiger's new Eau De Toilette fragrance, The Girl. But it seems the model is not only the face - but also the complete inspiration behind the fragrance. "Gigi is truly the definition of today's "Tommy Girl" - her personality is always bright and optimistic, and her style is confident, effortless and cool" Mr. Tommy Hilfiger explained. "[The Girl] is a Hadid-inspired fragrance and is simple, fresh and clean and really captures Gigi's free spirit."
With her classic Californian features, dreamy curves, vivacious spirit and an all-round nice girl, the 21-year-old is "redefining the modelling industry", as Tommy put it. And judging from her 24 million followers on Instagram, it seems the world has fallen in love with her, too. We chatted exclusively with Gigi Hadid on all things beauty: from fragrance, to dealing with a bad hair day and her raw definition of beautiful:
Talk us through your beauty routine:
I'm pretty easy-going. My hair is usually in a ponytail or a bun and make-up is simple. I stick to bronzer, mascara and a spritz of fragrance, and then I'm out the door. I like a simple routine when I have days off.
What do you love about The Girl by Tommy Hilfiger?
I love the fragrance's clean and fresh feel. I like a scent that doesn't overwhelm and keeps everything light and airy. It's a really fun and flirty fragrance to go out at night but also versatile enough to wear during the day. It's a great finishing touch right before you walk out the door.
What is your number one beauty tip?
Less is more. There are events or times to have a glamorous or statement look, but mostly I like to keep it natural.
"women are beautiful when they are confident, warm and welcoming."
How do you prepare physically and mentally for a shoot like this or one of the catwalk shows?
I box year round; it's how I keep my body in shape and a great way for me to not think about anything for an hour. It allows me to work things out without even realizing it.
What do you believe makes a woman beautiful?
To me, women are beautiful when they are confident, warm and welcoming. I've been fortunate enough to meet some of the women I admired growing up and the ones that truly touch me and continue to inspire me are the ones that embrace these qualities.
What is your one can't-live-without make-up product?
I can't live without nude lipstick. It's a great basic that goes with every outfit and look.
Your secret to waking up fresh?
I try to sleep as much as possible, but if I don't get enough sleep, coffee helps. On set, being around people that I love working with helps to give me a lot of energy.
How do you prevent a bad hair day?
Put it in a bun! When I'm having a bad hair day, I just put it away and no one knows.
What's your beauty mantra?
Eat clean to stay fit, have a burger to stay sane.
The Girl by Tommy Hilfiger is available on Sephora.com.au