Cult US skincare brand Rodan + Fields is redefining beauty
The number one skincare brand in the US (according to Euromonitor International) Rodan + Fields is the skincare secret keeping Hollywood's finest red carpet-ready. But celebrity-aside it's also got a huge fan base with regular Janes wanting to slow the age train down, even out skin tone and present a glowing, youthful visage. For a valid reason: it works.
The brainchild of leading US dermatologists, Dr Kathy Fields and Dr Katie Rodan, the products are backed by science and hands-on experience with a mantra that everyone can get behind: "Giving people the best skin of their lives."
Now that it's available in Australia (it launched in September this year) we asked Rodan + Fields San Francisco-based VP of product development and beauty industry legend Dalia Stoddard to talk us through everything to know about this miracle skincare brand:
What makes Rodan + Fields different from other skincare brands?
Firstly the founders: founders Dr Katie Rodan and Dr Kathy Fields bring a unique perspective to the brand. As practicing dermatologists, they understand what it takes to create products that really work. They evaluate the skincare needs of patients every day and work closely with our product development team to bring innovative skincare solutions to market. Their mission has always been to give people the best skin of their lives for better self-confidence and self-esteem.
Secondly our results: our Regimens feature 'multi-step science' - the right ingredients in the right formulations in the right order. Rodan + Fields products marry superior aesthetics with highly effective ingredients to deliver products people want to use every day, giving consumers life-changing visible results.
And finally our business model: Dr Katie Rodan and Dr Kathy Fields took the brand from department stores to a social-driven, consumer-connected commerce business model. We are so confident in our products that we put a camera on every Regimen box to encourage customers to share their results via social media.
Why did Dr Katie Rodan and Dr Kathy Fields start the brand?
The Doctors started Rodan + Fields with the objective of giving everyone the best skin of their lives by providing the closest alternative to a professional skincare experience outside of a medical office.
As dermatologists... they understand the physiology of skin and the long-term benefits needed to address the underlying cause of skin concerns. They were inspired by their patients to create products that would provide visible results, change how they feel about themselves and give them confidence.
Tell me about the hero products and what results they give
The REDEFINE Regimen is a hero product for customers looking to visibly improve fine lines and wrinkles. This four-step system layers cosmetic ingredients and potent peptide technology to help defend against and reduce the visible signs of ageing for noticeably firmer, smoother, flawless-looking skin.
Our REDEFINE AMP MD System is one of my personal go-to products. AMP MD includes the non-invasive REDEFINE AMP MD Micro-Exfoliating Roller and REDEFINE Night Renewing Serum. This system utilises micro-exfoliation roller technology to boost product efficacy and for visibly advanced skin-firming benefits.
Our SOOTHE Regimen is the perfect collection for sensitive skin. This Regimen was created to calm sensitive skin and help maintain a healthy-looking, even-toned complexion. By replacing harsh emulsifiers used to create traditional creamy moisturisers with skin-soothing peptides, this system can relieve dry, irritated skin and reduce visible redness.
What are your can't-live-without products?
I am a REDEFINE regimen user, and have been for nine years now. I use it twice a day, along with REDEFINE Multi-Function Eye Cream. One of my favourite products is ENHANCEMENTS Micro-Dermabrasion Paste, which can be used two-three times per week in place of cleanser.
I'm a big believer in exfoliation and the physical salt and sugar exfoliants in the Micro-Dermabrasion Paste make a huge difference in not only how my skin feels, but also how make-up applies and stays on during the day. Since using Rodan + Fields products, I can honestly say that the quality of my skin is better than it has been in any other time in my life. In fact, I find that I wear less makeup now than I did when I was a teenager or in my 20s.
Can you share a surprising fact about Rodan + Fields?
Both Dr Katie Rodan and Dr Kathy Fields still have their own practices in the San Francisco Bay Area and are professors at Stanford University. I love that they both remain deeply involved in research and development to create and launch innovative products that really work and make a difference in people's lives.
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