To celebrate Rodial's official launch in Australia, we delved a little deeper into the British brand's credentials - and were mighty intrigued by what we discovered. There was a time when Rodial could only be snuck back into the country after a trip to the motherland, but not anymore - it's finally got its own web presence here (rodial.com.au), with shipping country wide, plus it's now stocked in Priceline. Double win. Here's what you need to know.
1. It was founded by a beauty editor
Brit beauty editor Maria Hatzistefanis quit her day job to found Rodial from her London apartment in 1999, after recognising a gap in the market for skincare that targeted specific concerns. You know what that means - products developed by someone who's tried and tested just about everything else.
2. It has a major celebrity following
Kate Moss. Victoria Beckham. Suki Waterhouse and Sienna Miller. If you were to break into a celebrity's home, Bling Ring style, you're pretty much guaranteed to find Rodial in their bathroom cupboards (but maybe just take our word for it). Along with the Brit Its just mentioned, Kim Kardashian, Angelina Jolie, Jessica Biel and Kate Bosworth are all said to be fans - as is Beyonce. And if it's good enough for Beyonce, it's good enough for us.
3. The products aren't as scary as they sound
Don't let the names - like Dragon's Blood and Snake venom - put you off: the products are simply inspired by these properties; they don't contain them. The 'Dragon's Blood' is really sap from the Croton Lechleri tree, found in Amazonian forests and known for its restorative properties; the 'Snake Venom' is a peptide that mimics the 'freeze and smooth' effect of a viper bite (minus any fatalities) for a Botox-like effect, sans the needles. The exception is the Bee Venom range, which really does contain what it says on the tin - tricking the skin into thinking it's been stung has been clinically proven to kick skin cell turnover and collagen production into gear.
4. They're so potent they're considered an alternative to plastic surgery
Skincare brands don't develop a cult following without reason - and for Rodial, its success lies in a seriously hardcore cocktail of ingredients. Rigorously tested and recommended by both dermatologists and plastic surgeons, the products are considered the pain-free alternative to going under the needle.