Now that has gone live, our resident make-up artist Heidi Scarlett King schools us on the products worth snapping up

For the uninitiated, Sephora can be overwhelming at the best of times. And now that their Australian online store has launched, the Sephora frenzy has hit a new level. Don't get what makes Sephora so good? Above, I've compiled a cheat sheet of the 13 make-up must-haves that make the beauty mega-mart so famous. 

The ultimate make-up artist's guide to the best of Sephora

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