As any woman who's ever stepped out of the hairdressers knows, nothing boosts the ego quite like a good hair day. Which, presumably, is why we're all prepared to fork out a considerable sum for the perfect hair dryer (and don't even get us started on the price of haircuts and foils...). Here, we road-test three of the most popular models - if you're dying to know what the new Dyson hairdryer is like, keep reading - you're about to find out.
Rebecca Caratti, editor
Product: Parlux 385 Power Light Ceramic & Ionic Dryer, from $239.95, i-glamour.com
Why you love it: The power (very impressive!) and the size (nice and compact) make this an absolute winner in my books.
Why you don't: There's really nothing not to love, but given the name, I was expecting it to feel a little lighter.
Would you use it again? It's the only hair dryer I use now!
Yeong Sassall, commercial editor
Product: ghd Aura Professional hair dryer, $200, ghdhair.com/au
Why you love it: It's powerful, sturdy and leaves my hair pretty glossy after a blow-dry. It's also quieter than my last one.
Why you don't: It didn't come with a diffuser. I usually only blow dry the front of my hair and air-dry the rest, but on the off chance I want to dry my whole head of naturally wavy hair, it ends up quite straight. Also the dryer has a really heavy weight thing attached to the cord, so it's not ideal for travel.
Would you use it again? Definitely, I probably just need to look into buying a diffuser!
Anna McClelland, producer
Product: Dyson Supersonic hair dryer, $699, dyson.com.au/supersonic
Why you love it: I was lucky enough to get my hands on one of the first Dyson hair dryers in Australia and so far, I think it's worth the hype. It's super light and the motor sits in the handle, not the head, so it's easier to use. It's also virtually impossible to damage your hair, thanks to an internal thermistor (no, I don't know what that means, but I'm not about to question Dyson) that measures the air temperature 20 times per second. And don't even get me started on the leather case it comes in. Or the magnetic smoothing nozzle and diffuser. Or the cold shot setting...
Why you don't: I was a little worried it wasn't going to dry my hair quick enough - I'm used to blasting my hair with hot air, where as this stays cooler than I'm used to - but it takes roughly the same length of time as my old model, and leaves the hair super shiny.
Would you use it again? In a word: yes.