But with increasingly innovative technology and more options than ever before - lightweight! Full coverage! Dewy! Matte! - finding The One has never been easier. And now that we've all lost the last remnants of our summer glow, it's time to try a new hue to match your winter skin tone. Before you reach for the same old bottle you always do, read up on the latest bases hitting beauty counters now.
1. Miracle Cushion, $60, Lancôme
A staple for Korean beauty buffs - and we know they know their product - this one-of-a-kind compact is nothing short of revolutionary. The cushion bounces back when you press it, but releases a tiny dose of tinted liquid make-up infused with skin-saving ingredients and SPF. Liquid foundation with the convenience of a compact? You bet. It delivers soft focus, full coverage that looks natural and - wait for it - actually refreshes the skin, reportedly cooling it by 2.3 degrees Celsius. It's on counters from June 14.
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2. Silk Crème Photo Edition Moisturising Foundation, $59, Laura Mercier
Following on from Laura Mercier's oil free version, the Silk Crème Photo Edition Moisturising Foundation is a hydrating base designed for normal to dry skin. With shea butter and pearlescent pigments, it has an illuminating and smoothing effect that's designed to withstand flash photography. It also provides up to 12 hours of wear, making it perfect for special occasions.
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3. Everlasting Foundation, $50, Clarins
If it's a long-wear foundation with a luminous finish that you're after, this is it. With SPF 15, it's full coverage but not fake-looking, concealing redness and imperfections with a single layer. The formula includes finely ground bamboo powder for its mattifying properties and organic quinoa to fight free radicals. There are 19 shades.
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4. Pro Longwear Nourishing Waterproof Foundation, $54, MAC
Day taking you from gym to desk to date? What you need is a waterproof foundation. MAC's latest base has enough coverage to build into a concealer should you need, blending seamlessly into skin to create a natural satin effect. The nifty oil-free formula repels moisture from the skin's surface and lasts up to 16 hours. It's available in 16 shades.
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5. Absolue Sublime Rejuvenating Essence foundation, $140, Lancôme
Before you baulk at the price, know this: the Absolue is so much more than a foundation. Skincare junkies will already be acquainted with the Absolue Sublime Regenerating Oleo-Serum - this is it in foundation form. Infused with Lancôme Research's most effective anti-ageing ingredients, this beauty purports to soften and firm the skin while boosting radiance and evening out your skin tone. Of particular note: it comes in six shades designed especially for Asian women. You'll have to wait a few more weeks to get your mitts on this one: it's available from June 21.
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