The three limited edition lipsticks they're launching next week are based on colours created by brand founder Armand Petitjean: Rouge Désir (#1951), Rouge Impatience (#1949) and Tango Rose (#1958). The vintage lipstick shades, reworked into Lancôme's legendary L'Absolu Rouge formula, will be available exclusively online.

Each colour is intrinsically linked to the era it hails from: take Rouge Désir, inspired by Blanche DuBois from A Streetcar Named Desire, which had just been staged, and Tango Rose, reflective of the spirit of the late '50s. Each lipstick retails for $50; 

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