The gleaming gold, crest-embossed bullets had us at hello - and that was before we even saw the colours inside. Bobbi Brown's new Luxe Lip Colors, $52, come in 30 different shades - her biggest range at launch ever - so you could wear a different lip every day of the week (sound crazy? We're kind of tempted to try it).

This being Bobbi, the formula is every bit as luxurious as the packaging, delivering a creamy, lip-flattering finish with rich colour payoff and a hint of soft shine. The pointed tip works as a built-in lip liner so you can define your pout before filling in with the flat, teardrop-shaped bullet - genius.

Lip service: the luxurious new lippies we love