Searching for the perfect mascara promising a natural-yet-bambi-like lash set is akin to the endless search for the perfect pair of jeans - it'll happen eventually and it will be a complete game/life changer. Take any cover-girl, pop star or silver screen icon - Gigi, Kendall, Karlie, Selena, Zendaya, Audrey, Grace - what do they all have in common apart from an incredible gene code? A full set of lashes which make their eyes pop, their faces look fresh and like they've been drinking from the eternal fountain of youth. And it's all powered by a hardworking mascara. It really is the one beauty product you'd hope to have if you were stranded on a deserted island (because, handsome rescuers).
Scroll down for the top five next gen mascaras delivering A-level length, volume and impact:
Clinique Lash Power Flutter-to-Full Mascara, $42 clinique.com.au
This formula has serious staying power promising 24-hour smudge and flake-free wear. Plus with genius new packaging (a dial twist controls how much mascara goes on the brush) it's customisable depending on your desired lash look for the day - fluttery natural or full dramatic - it's your call.
Too Faced Better Than Sex Mascara, $34 mecca.com.au
The name tells you everything you need to know about this cult favourite - the hourglass-shaped brush calls on the same ratio of bust-waist-hip of an iconic silver screen blonde bombshell (we're putting our money on Marilyn) which allows the brush to coat, separate and curl each individual lash to bombshell level lashdom.
Charlotte Tilbury Legendary Lashes, $52 charlottetilbury.com
A-list make-up artist Charlotte Tilbury has plied her blazing talent to just about every famous face, magazine cover shoot and fashion backstage in recent memory so it's fair to say she knows all the tricks and licks to an amazing face. Ergo her mascara is Tinseltown level good. Expect red carpet eye-opening volume, length and staying power.
Chanel Dimensions De Chanel Mascara, $54 Stockist 1300 242 635 or shop.davidjones.com.au
Chanel's chic new mascara was the talk of the runway circuit this year after King Karl sent his Chanel girls down the runway with covet-worthy lashes. The four shades translate to a pigment that'll make any iris pop plus it's stacked with high functioning ingredients (lupin to nourish lashes, hydrophobic agents to resist humidity and sweat) - making it kind to your lashes while also making them look pretty darn great.
Max Factor Masterpiece Glamour Extensions 3-in-1 Mascara, $24.95 priceline.com.au
When it comes to the world of lashes, Max Factor has the pedigree - they were the brand who brought us the 2000 calorie mascara - which is the only time we actually wanted the extra cals. Their revolutionary new Masterpiece Extensions mascara is also the full fat quotient - delivering intense pigment while lengthening and pumping those lashes right up.