So you think serums aren't important? 

Think again. A serum is one of the most important steps in your skin care routine - but often we get lazy, forget the step and just slap on whatever we can find. But investing in a hardworking serum will be the best thing for your complexion, and has the ability to completely transform your skin. Here are our top picks for the top serums on the market right now: 

5 new face serums you need to try now