Change is brewing in the hair industry, and it's set to transform the morning routine of anyone with unruly, thick locks (or anyone who has better things to do than stand in the bathroom while they wait for their hair to dry). Three of our favourite haircare brands have all launched game-changing blow dry products in as many weeks - read up on them below.
1. Kérastase L'Incroyable Blowdry, $40
A reworkable heat lotion that makes your blow dry last longer, L'Incroyable can be reactivated up to four times - no hair wash required. Simply apply to damp hair and allow the heat of your hair dryer to activate it. The formula is infused with beeswax micro-particles for grip without stiffness: kerastase.com.au.
2. Oribe Imperial Blowout Transformative Styling Crème, $89
Shiny, sleek hair is just a few pumps of this wonder product away: the cream-to-oil-to-powder formula works to boost volume and softness, while also providing heat and UV protection: oribe.com.
3. Shu Uemura Straight Forward Time-Saving Blow Dry Oil, $45
Studies have proved this new oil spray delivers a two times faster blow dry, as tested by 75 hair stylists over a four week study. Impressed? So are we. It contains black cumin oil to nourish and discipline the hair shaft, for a smooth and straight blow dry, minimal effort required: adorebeauty.com.au.